Our team has plenty of expertise and even more to say about business, culture, technology, marketing, and design. Every other Friday, our team sits down to share insight into one of these topics to hopefully help our listeners improve and be inspired.
As part of our branding and our identities as digital makers, we liken ourselves to blacksmiths and other crafter types. In the same way a blacksmith uses his hammer to shape and mold his metal creation, we use our tools to shape and mold pixels into beautiful, functional websites. Our tools are important to us, so we’d like to share with everyone some of our favorite tools that we use daily.
Question: How do I get good imagery for marketing? Answer: No worries, friend. We have 4 ways to hook you up regardless of your budget.
When working with a small team with large projects, there is always a deadline, new tools and information to digest, and ideas to process. I love productivity apps, so I wanted to take a moment to share my all time favorites with you.
We’ll take a look at how to choose an effective product for your target audience by asking 5 simple questions.
You’ll hear us talk a lot about the importance of a well designed website and clear social media marketing plan. These are both aspects of marketing that can sometimes be hard to grasp because they are, well, intangible.
Once a month, our team tries to do some type of team building activity. In the short time that I have been with the company we have done two fun activities; Painting pots for Earth Day and bowling at the local bowling alley.
As a business, it seems appropriate to create a campaign that ties in to a discount, and watch the resulting data to gauge success based on sales, clicks, or whatever metric you like to use. I challenge you to set aside the data, and take a very deliberate look at your market and truly communicate with them.
Having recently reworked our own marketing plan, we thought it would be a good time to share some pointers with you. Before we delve into the process, we’ll make sure you understand what a marketing plan is and why it is important.