The elegance of thermally modified lumber.


Northland Forest Products came to Pixel & Hammer to refresh their dated website that showcases their thermally modified wood product, Cambia. We focused on demonstrating the unique and diverse product applications, with a primary goal of promoting their siding product. Through our research, we found amazing examples of how developers and architects were working with their product. We took time to reach out to photographers and developers to to help showcase the use cases.

By developing an easy to use website that allows users to quickly gather inspiration and specifications, we guide the user to request samples of the product on the website. This has greatly increased the lead generation for the product to informed buyers.

By monitoring engagement and conversion goals, we make continuous improvements to the website content and strategies to better serve their users. Their users and leads continue to increase. Our team also develops collateral for Cambia, including tradeshow builds, and generating new ideas to help the business grow.

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Services completed

  • Website design & develpment
  • SEO
  • Ongoing Maintenance

tools used

  • ExpressionEngine