The Carlisle Family YMCA’s existing website was built using a very dated corporate template that was designed around the YMCA’s old brand. Users had difficulty finding simple information for classes and programs, and the website did not work on mobile and tablet devices. Updating content with the old website was a challenge for staff with its clunky content management system.
We focused on creating a clean and elegant user experience where users easily see the ample activities and happenings around the YMCA each day. By using the new branding organizational structure, we were able to quickly guide users to find information pertaining to their specific interests and needs.
We worked closely with the Carlisle Family YMCA to develop a well organized navigation system that ties in seamlessly with their new corporate branding. We focused on developing clearly defined call to action buttons to help guide the users to the right information to register or sign up for a program or activity.
Our team developed a custom reservation system that allows YMCA members to reserve equipment or rooms in advance and allows staff to view the reservations and manage the facility around them. The custom web app allows the YMCA to manage their class registrations with features that were chosen specifically to meet their needs without the monthly cost of most third party solutions!
We also integrated with their preferred 3rd party payment gateway to accept online donations.
“Our experience with Pixel & Hammer has been outstanding. They were very helpful in the early stages of our website redesign, delivered a quality product and continue to provide excellent customer service. I would highly recommend Pixel & Hammer!”
Michelle Bell, Marketing Director, Carlisle Family YMCA
- Website design & development
- Custom development
- Ruby on Rails