Blogging is an important yet often underutilized marketing tool for businesses. Yet there are so many benefits to maintaining a blog it’s hard to ignore!
Keeping up a quality blog helps your SEO, drives traffic to your website, increases your authority in your industry, instills customer trust, and can even help recruit talented employees. Even with all of these benefits, we understand it can be difficult to carve out time for maintaining a blog. So to help, we’ve compiled a list of tips to maintain an up-to-date blog for your business without taking hours a week away from your schedule.
Pull from topics you already know
Researching topics to write about is one of the major time sinks involved in maintaining an active blog. However, you likely already have valuable insight and experience from your own life and industry you can draw on. By using your own expertise to write about topics related to your business, your research time will be cut significantly.
Another time saver is to write about something you want to know, forcing yourself to do research and affirming what you’ve learned about a topic you’ve been reading up on.
Vary up your blog’s content
Vary your content to keep it interesting and relieve some of the burden on yourself. Your blog doesn’t have to only be expert-level topics about your business or industry. Instead, pull from other sources around you to break up content and make your blog more interesting. This could mean doing an interview with a client, employee, or vendor. Or you could create a post discussing some recent big news in your industry. Think about questions you’re often asked by clients or friends, and create a do-it-yourself guide. Compile a list of ideas and topics to keep handy, and your content will never get stale.
Share your posts on social media
Kill two birds with one stone and help your business out by sharing your fresh content on social media. You’ll drum up some attention and people will become more familiar with you, your business, and your brand. Tools like Buffer and Hootsuite can help you manage these social media posts more quickly and efficiently too.
Write Hot. Edit Cold
Instead of trying to polish your writing while formulating thoughts, separate out the two processes. Spend an afternoon writing posts, and simply get all your thoughts down. Don’t worry about polish or even cohesion at this point. Then, take some time the following day after you’d had some time to sleep on the content, and go back with your editor hat on, shaping and polishing and refining your content.
Keep in mind that writer’s block is real! if you’re struggling through a single part of a post, simply skip it and come back later. Nothing can deter your writing faster than getting stuck on an intro or segway into another topic, and there’s no rule that says you need to write from top to bottom.
Once you have your posts ready, schedule them out in advance. Most content management systems will allow you to do this, giving you freedom to schedule posts a few weeks or even months out. This will allow you to work in spurts every few weeks.
Compile resources ahead of time
Collecting things like images, statistics, or ideas during the writing process can slow you down quite a bit. Keep a folder or a list of links to other blogs you want to emulate, imagery you can use, news feeds, statistics and industry studies, quotes from clients or industry leaders and experts, and anything else that might be interesting or related to a topic your customers may enjoy. Compiling these resources ahead of time means you have more ideas and variety to pull from without having to do hours worth of Google searching for that one image you saw on Facebook last week.
Taking some time to create content for your website and consistently updating a blog can do wonders for your business’ online presence. Research shows that businesses who keep up their blogs get significantly more traffic to their websites than those who don’t. And while it can be a bit of a time investment up front, following these tips will help you streamline your process and save you time. And for the results you’re sure to see, the time spent upkeeping your blog is time well spent in the long run.