Our team has plenty of expertise and even more to say about business, culture, technology, marketing, and design. Every other Friday, our team sits down to share insight into one of these topics to hopefully help our listeners improve and be inspired.
As part of our branding and our identities as digital makers, we liken ourselves to blacksmiths and other crafter types. In the same way a blacksmith uses his hammer to shape and mold his metal creation, we use our tools to shape and mold pixels into beautiful, functional websites. Our tools are important to us, so we’d like to share with everyone some of our favorite tools that we use daily.
Road trips! Who doesn’t love loading up the car with a bunch of tasty treats and taking a drive to a new place? Road trips are almost always guaranteed to be a great time, and It had been quite some time since any of the Pixel & Hammer crew had the chance to take a road trip. So when presented with the opportunity to drive up north to meet with a client, we were jumping for joy. Literally!
Question: How do I get good imagery for marketing? Answer: No worries, friend. We have 4 ways to hook you up regardless of your budget.
Websites are fantastic tools for marketing, information and selling products or services. But the web is an ever-growing and advancing technology and it’s capabilities expand constantly. Much the way cities develop, thousands of people from around the world are building and updating powerful tools and resources for others to tap into, connect to and build up. What makes this important though, is how it can help you or your business grow and optimize.
When working with a small team with large projects, there is always a deadline, new tools and information to digest, and ideas to process. I love productivity apps, so I wanted to take a moment to share my all time favorites with you.
We’ll take a look at how to choose an effective product for your target audience by asking 5 simple questions.
You’ll hear us talk a lot about the importance of a well designed website and clear social media marketing plan. These are both aspects of marketing that can sometimes be hard to grasp because they are, well, intangible.
Once a month, our team tries to do some type of team building activity. In the short time that I have been with the company we have done two fun activities; Painting pots for Earth Day and bowling at the local bowling alley.
There’s a lot of discussion about Content Management Systems (CMS) in the world of the web. Most of the chatter is about WordPress but there are ever-growing communities springing up around many other options and as a result there is a lot of argument as to which CMS is best.
As a business, it seems appropriate to create a campaign that ties in to a discount, and watch the resulting data to gauge success based on sales, clicks, or whatever metric you like to use. I challenge you to set aside the data, and take a very deliberate look at your market and truly communicate with them.
One of the first questions every morning is, “what do you want to listen to today?”
Today, we celebrate the Earth and all of its wonderful attributes and so, I decided that it would be fitting for this week’s post to be about Earth Day.
It’s sort of a given that building a team can be quite a challenge. You can hire the best people in the world, but if they don’t get along or don’t work well together...
We are very excited to introduce new members of Pixel & Hammer team!
Having recently reworked our own marketing plan, we thought it would be a good time to share some pointers with you. Before we delve into the process, we’ll make sure you understand what a marketing plan is and why it is important.
“Again?!” This is a response I have gotten used to hearing when I announce the latest move of our little studio. Yes. Again. And this time we are sure that we are staying put! Big things have happened in the last few months and we felt the need for a formal update.
Our studio is excited to expand our footprint into the great state of New Hampshire. A few weeks ago, we successfully launched the new Cambia by NFP website. Cambia takes a common wood species like Yellow Poplar or Ash and uses a unique process to produce a thermally modified product to enhance durability and dimensional stability similar to cedar, popular imported species (think teak and mahogany), and composite materials.
We’ve been honored to have the opportunity to enhance Summerfair’s branding by lovingly donating a bright new logo, brochure and poster designs, and mobile-friendly website.
Recently we launched a brand spanking new website and custom solution for Betsy Shughart of Blessing Trails LLC. Betsy came to us with a simple idea of wanting to pay it forward by providing a bag for friends and neighbors to share blessings with each other.
Some of you might remember me, but for those of you who don’t, my name is Holly Tritt. I was part of the team at 717 Studios a few years ago as a designer and also worked on front-end development.
Occasionally we get to travel to meet our clients who are farther afield. In February some of us drove through the record breaking snow in the northeast to meet with a really awesome client that makes thermally modified siding from poplar trees. They’re located in New Hampshire, so we heard some great Northern accents along the way!
Well, here we are with an updated website and a new name. Don’t worry, we’re still the same 717 Studios team that you’ve been dealing with for years, but now we’ve got a brand that better reflects the level of storytelling and handcraftedy-ness that goes into everything we do. Now that we’re official, you should see the Pixel & Hammer brand out there more often. By the way, don’t forget to give us call and ask for one of our spiffy new Pint glasses!
The internet has become the world’s supply hub, and people access it daily, voraciously, and on multiple devices...