hang on, it's coming...

From small backyard gatherings to large-scale corporate events, Capitol Rentals provides party and event rentals that turn any occasion into a memorable one. However, their outdated online presence made it difficult for customers to browse inventory and book rentals. They turned to Pixel & Hammer to build a custom website that allowed online booking for seamless end-to-end rental management.

Project Information's


Capitol Rentals & Sales


Custom WordPress Theme




Carlisle, Pennsylvania

Understanding The Client's Needs

With over 50 years of experience, Capitol Rentals offers the premier selection of party and event rental items in the region. Their extensive inventory includes tables, chairs, linens, tents, catering essentials, flatware, glassware, plates, and much more.

For corporate clients and event planners, they also provide AV equipment, stages, pipe and drape, lighting, dance floors, and decor. Plus, Capitol Rentals can handle all delivery, setup, and post-event pickup. Clearly, building an easy way to browse and reserve rentals online would be a game-changer.

Planning the Site Architecture

Pixel & Hammer mapped out a website architecture for Capitol Rentals that organized their vast inventory in intuitive categories. This included:

  • A homepage showcasing their most popular rental items and special offers
  • Category pages for event furniture, linens, catering supplies, lighting, audio/visual, and more
  • Detailed product pages with rental prices, minimum/maximum order quantities, specs, and imagery
  • A rental quote form to initiate booking inquiries
  • An online checkout process for reserving and paying for rentals
  • Pages highlighting Capitol Rentals’ service areas, delivery options, and rental policies

With this architecture, customers could easily navigate to the rentals they need and get the key details to make an informed booking.

Building an Ecommerce Rental Experience

Transforming the architecture into reality meant building custom tools for Capitol Rentals’ unique business model. Pixel & Hammer leveraged robust ecommerce platforms and APIs to create:

  • An admin dashboard to manage real-time inventory of all rental products
  • Custom product templates to display rental pricing and restrictions
  • A live online rental calendar showing availability
  • Intuitive online quote forms and shopping cart capabilities
  • Secure online payment processing and automated order management

Now Capitol Rentals can deliver a stellar rental experience from product selection to day-of delivery. The e-commerce foundation also provides flexibility to expand their online offerings over time.

Designing an Intuitive, On-Brand Website

With functionalities in place, Pixel & Hammer designed a website that reflected Capitol Rentals’ expertise. Bright colors and engaging imagery showcase the breadth of available rentals. Easy site navigation makes finding the perfect items intuitive.

The homepage highlights unique offerings like pipe and drape backdrops, beverage trailer bars, and staging for live events. Distinctive branding elements like the logo reinforce the Capitol Rentals’ commitment to service. Overall, the custom design elevates their online presence.

Building for Ongoing Success

By leveraging WordPress and modern development frameworks, Pixel & Hammer engineered the site for stability, flexibility, and speed. The site performs flawlessly on all devices with any browser.

Capitol Rentals now has a solid foundation for their online business needs. Pixel & Hammer also provides ongoing support through site updates, ecommerce maintenance, and marketing integrations. The new website delivers on engaging potential customers and streamlining event rentals from inquiry to checkout.

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