Pixel & Hammer is a leading digital agency renowned for building exceptional online presences for Central PA businesses through custom design, development, and optimization. We form long-lasting partnerships with clients big and small by blending creative talent and technical expertise to craft websites that captivate audiences and drive results.
One of our most transformative recent projects was the complete redesign and rebuild of Capitol Support Services’ outdated website presence. Serving Central PA since 1993, Capitol Support Services has earned the trust of over 600 regional law firms and countless professionals through comprehensive litigation support, printing, scanning, courier, and other services. However, their previous site failed to adequately convey their full capabilities nurtured over decades or establish them as an innovative, security-focused technology partner.
Project Information's
Client
Capitol Support Services
Category
Website Design & Development
Date
2021
Location
Harrisburg, Pennsylvania
Understanding the Nuanced Needs of a Complex Business
Pixel & Hammer discovery uncovered significant gaps between Capitol Support Services expansive service capabilities and their online presence. While the existing site structure loosely captured some offerings, it lacked hierarchy, optimization, or narrative flow to earn trust and inform visitors. Additionally, the site platform itself was dated and insecure, putting client data at risk.
Through stakeholder discussions, we aligned on key challenges and opportunities, including:
- Inability to convey the full breadth of services across litigation support, scanning and printing, courier offerings, engineering printing, and more
- Overly simplistic site architecture that treated complex service lines interchangeably
- Failure to communicate compliance capabilities and security around sensitive client data
- No lead capture or conversion functionality to showcase 30 years’ expertise
- Visually unappealing design that felt dated, harming credibility
To address these gaps, Pixel & Hammer prioritized a design system and architecture rooted in user intuition with clear calls-to-action for contact. Robust security protections were non-negotiable for managing client data. The new site had to immediately instill Capitol Support Services’ dedication to service and quality polished over decades of regional relationships.
Collaborative Design and Custom Development
Armed with a deep understanding of business challenges and target outcomes, Pixel & Hammer executed a multi-phase approach in close partnership with stakeholders.
Our creative team engineered an inviting, polished, and professional design system that balanced showcasing personality and expertise. Through compositional hierarchies, intentional use of imagery, and strategic calls-to-action, the new site guides visitors through prioritized content.
Recognizing the diversity of services, Pixel & Hammer created an intuitive information architecture to educate audiences while prompting contact. Distinct sections with unique value propositions capture corporate capabilities versus litigation offerings versus printing services with clarity. This structure reinforces Capitol Support Services multifaceted expertise.
With a strategy-aligned creative direction, Pixel & Hammer’s development talent constructed a custom WordPress website tailored to security, functionality, and growth needs. The technical architecture supports governance requirements around sensitive information while allowing scalability. Robust lead generation forms integrated with CRM software convert visitors based on service line interest. The backend CMS equips non-technical employees to update content independently.
The new Capitol Support Services website gives equal weight to showcasing personality and capabilities cultivated since 1993 while establishing a secure foundation for customer conversion and data integrity. Pixel & Hammer also equipped internal teams to independently manage content through intuitive CMS training and resources.