As a functional and integrative health provider, Turnpaugh Health takes a whole-body approach to healthcare that addresses the root causes of illness rather than just symptom management. For over two decades, they have provided compassionate, comprehensive care to help patients achieve optimal health and wellbeing.
When Turnpaugh Health came to Pixel & Hammer, they wanted a digital presence that accurately represented their unique care philosophy while also being user-friendly for both patients and staff. With complex medical offerings and both physical and online stores to manage, they needed customized solutions across web and ecommerce platforms.
Project Details
Client
Turnpaugh Health & Wellness
Category
E-commerce & Website Design
Date
2023
Location
Mechanicsburg, Pennsylvania
Crafting a User Experience That Reflects Holistic Healing
Working closely with the Turnpaugh team, Pixel & Hammer designed and developed a new website on WordPress to showcase the practice’s commitment to integrative care. Load times were optimized for speed, and intuitive menus and stripped-back design elements help users easily navigate the site.
Care was taken designing description-rich conditions pages and in-depth provider profiles so that prospective patients get a transparent glimpse into the Turnpaugh experience. Integrated booking forms, newsletter sign ups, and client intake questionnaires make it simple for visitors to take their next step, facilitated by our development of custom forms and automation features.
Behind the scenes, Pixel & Hammer implemented complex custom taxonomies so that related content surfaces dynamically across the site, leading visitors to discover more of Turnpaugh’s holistic offerings. Bolstered by an SEO-driven content production and distribution strategy, the new website ushered in a 100% increase in organic traffic and a 40% boost in lead generation over the first year.
Building a Shopify Store to Support Expanding Ecommerce
In addition to in-center services and treatments, Turnpaugh Health also offers carefully curated supplements and nutraceuticals for continued care between appointments. To support this pillar of their practice, Pixel & Hammer migrated Turnpaugh’s existing online shop from an outdated platform over to a custom Shopify theme.
Built for speed, UI/UX best practices, and SEO optimization, the new ecommerce store sees over $100k in sales each month. Pixel & Hammer developed streamlined administrative features so that Turnpaugh staff can easily manage inventory, fulfillment, and day-to-day store operations through an intuitive backend. Custom integrations also connect sales data to Turnpaugh’s practice management platform for consolidated business reporting.
Ongoing Support and Innovation
The success of Turnpaugh’s digital presence relies on the behind-the-scenes support Pixel & Hammer provides daily basis. From technical troubleshooting to security monitoring and updates across web and ecommerce platforms, our team proactively maintains strong foundations to facilitate continued growth.
Additionally, we continually innovate and optimize for both patients and practice. Recent projects have included developing custom telehealth functionality so that Turnpaugh providers can digitally meet with patients worldwide. We also refreshed branding and design across all assets including the website, shop, logos, print materials, and more to align with recent growth.
By combining holistic expertise with smart technology and custom digital solutions, Turnpaugh Health and Pixel & Hammer will continue helping more patients pursue integrative care and achieve lasting wellness.